Client Overview:
Our client, one of the largest e-bike manufacturers in Europe, approached us with a need to optimize their CRM operations and enhance their customer and partner interactions. With a rapidly growing market and increasing demand for customized e-bike solutions, they sought a comprehensive Salesforce solution to streamline processes, improve sales efficiency, and drive cost savings.
Challenge:
The client faced several challenges in managing their CRM operations effectively:
- Partner and Customer Engagement: They lacked a centralized platform for engaging with partners and customers, leading to inefficiencies and a disjointed experience.
- Product Configuration: Customizing e-bikes for specific markets was a complex and time-consuming process, hampering sales and market penetration.
- Integration with SAP: Siloed systems and manual data entry resulted in data inconsistencies and operational inefficiencies.
Solution:
Working closely with the client, we developed and implemented a tailored Salesforce solution to address their specific needs:
- Experience Cloud Portal: We leveraged Salesforce Experience Cloud to build a unified portal for partners and customers, providing a seamless and personalized experience for collaboration, support, and transactions.
- Product Builder: We designed and integrated a product configuration tool within Salesforce, enabling the client to efficiently customize e-bikes to meet the unique requirements of different markets, thereby improving sales effectiveness and market competitiveness.
- Integration with SAP: We seamlessly integrated Salesforce with SAP, enabling real-time data synchronization and eliminating manual data entry, leading to improved data accuracy and operational efficiency.
Results:
The implementation of our custom Salesforce solutions delivered significant benefits to the client:
- Cost Savings: By streamlining processes and eliminating manual data entry, the client realized cost savings of over 90,000 euros per year.
- Improved Efficiency: The centralized Experience Cloud portal and integrated product builder reduced lead times for sales and product configuration, improving overall operational efficiency.
- Enhanced Customer and Partner Experience: The unified portal provided partners and customers with a seamless and personalized experience, leading to increased satisfaction and loyalty.
- Better Sales Performance: The product configuration tool enabled the client to respond quickly to market demands and offer customized solutions, resulting in improved sales performance and market share.
- Data Accuracy and Consistency: Integration with SAP ensured real-time data synchronization, enhancing data accuracy and consistency across systems.
Conclusion:
Our partnership with the leading European e-bike manufacturer exemplifies the transformative impact of custom Salesforce solutions in driving efficiency, cost savings, and business growth. By leveraging the power of Salesforce, we helped the client optimize their CRM operations, improve customer and partner engagement, and achieve significant success as system owners.